Coastal Collective: Press Release

PRESS RELEASE: SOUTH-COAST BASED FASHION LABELS ANNA & SALLY and MISS MOSS ARE SET TO APPEAR AT THE PRESTIGIOUS LIFEINSTYLE TRADE EVENT, MELBOURNE 10-13 AUGUST 2010.

Two South Coast based fashion labels, Anna & Sally and Miss Moss, have banded together to kick start Coastal Collective, an online creative co-operative that supports and promotes artists, designers and such based on the South Coast of NSW. A recent coup for Coastal Collective is an invitation to exhibit at Melbourne’s prestigious LifeInstyle Trade Fair, Flemington Racecourse Grandstand, 10-13 August, 2010.

The two brands will appear side by side at this event that is widely hailed as Australia’s top fashion and homewares trade event. LifeInstyle is held in Sydney and Melbourne every year, with 12,000 and 35,000 attendees, respectively, from around the country and abroad.

According to Siobhan O’Brien creative director and founder of Miss Moss, “It’s very exciting to be involved with an event of this scale. The next step for Miss Moss is to take it from the local area into an arena that offers wider exposure. Such an opportunity is possible with LifeInstyle. When we received the call that Coastal Collective was accepted, we were elated.” (more…)

Miss Moss to exhibit at LifeInstyle 2010

It’s official! Miss Moss fashion and accessories is set to exhibit at Melbourne’s LifeInstyle at Melbourne’s Flemington Racecourse Grandstand! This trade only event – which attracts around 35,000 visitors from around Australia and abroad - provides the opportunity for lifestyle, fashion and children’s wear brands to strut their stuff. After receiving the news yesterday, I spent the night tossing and turning about the why’s and wherefore’s i.e. stand width, height, display; then there’s travel, marketing, sampling..my head is in a whirl…hurrah! xxx