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MISS MOSS Australian fashion and accessories label.

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All in a Days Work: The Daily Grind at MISS MOSS

It’s been an interesting period in the store. We’ve seen all sorts of people come and go – many walk into the space and spend time looking, touching, trying; some stop by for a chat , directions or advice; others are on a mission – they are after a certain something for a a special event. But everyone appears to relish the experience. Some recent comments include: “There is nothing like this in Sydney!”; “I have to buy something just to say that I was here.”; “Next time I come, I am bringing all my friends.” Geesh, we love you guys!

While we’re chuffed that our humble store is such a sensory experience for our customers, there is a lot that goes on behind the scenes. There is the frequent re-merchandising (don’t want things to look stale); inventory lists (need to know how much we have of everything); buying, importing and travel (the latter is a real pain, I can tell you!); marketing (need to get out there); e-newsletters updates (that reminds me, I haven’t done that in a while); website housekeeping for this blog and webstore and our mini sites on hardtofind and downthatlittlelane; daily/weekly social media updates via facebook, twitter, pinterest, instagram and such. This does not include designing our in house fashion accessories (also a real pain!) and liaising with our manufacturers in The Phillipines, Bejing and India. But do you know what? I am not complaining. I love it. My customers love it. And as long as that remains the case – long live MISS MOSS. Keep trudging up the stairs to our store and enjoy the experience. Following are some recent photos (taken on my phone, apologies for the quality) of some chuffed customers and in-situ shots. Have a great day.

The very spunky Melinda Jayne wears one of our recent imports. This delectable fair trade item is made in India from 100% cotton and features block printing, also done by hand. She could not have been happier with her purchase. She looks absolutely stunning, don't you think?

The very spunky Melinda Jayne wears one of our recent imports. This delectable fair trade item is made in India from 100% cotton and features block printing, also done by hand. She could not have been happier with her purchase. She looks absolutely stunning, I am sure you will agree.

This is Anna. She waltzed in a few weekends ago looking stunning but left looking even better when she spotted our MISS MOSS brand Palm Cove necklace and bracelet that perfectly matched her attire. She was absolutely chuffed.

This is Anna. She waltzed in a few weekends ago looking stunning but left looking even better when she spotted our MISS MOSS brand Palm Cove necklace and bracelet that perfectly matched her attire. She was absolutely chuffed and flew home to Dubai to tell all her friends. Thanks Anna!

And here is me (not a customer, I know!) wearing

And here is me (not a customer but a mere technicality) wearing the aforementioned 100% cotton/fair trade brand that is a new addition to our store. This hot little number is called the Shanghai Dress and it goes in and out in all the right places. They only just arrived on Friday and I only have a few left! Crikey!

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About the Author

The creative director/founder of MISS MOSS, Siobhan O’Brien, is perhaps best known as an Australian journalist + author. In the publishing industry for around fifteen years, Siobhan has been published in most major Australian newspapers + magazines. Siobhan has drawn + created things since she knew how. But, the MISS MOSS journey started when she dabbled in jewellery design around 2008. She relished the creativity + got a buzz out of crafting objects for people to wear. The business kicked along, but it was after the birth of her third child, that this creative endeavour turned into something more significant. MISS MOSS expanded to include women’s clothing + other fashion accessories such as bags, belts, scarves. Now, Siobhan continues to design + make many of the pieces in the collection, while she works closely with fashion designers to devise the rest. MISS MOSS is currently available throughout Australian + New Zealand, employs a host of manufacturers in Australia + abroad + continues to grow.

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Our Mission

What started as an exclusively wholesale + online fashion venture has spread its wings to include a flagship store in the delightful South Coast town of Milton, NSW.

We design + manufactures contemporary jewellery, accessories + garments with a commitment to sustainability. We use natural fibres, trade ethically + recycle where possible.

In addition to our own items, we increasingly represent the work of others who share this vision. Love the love. MM x

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Visit us! Where? Shop 10 / 97-103 Princes Hwy, Milton, NSW, 2538.

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