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Ostwald Helgason Fashion Funks it up!


Who needs to visit an art gallery? Print in fashion is not new, but with technological advancements, innovation and a dash of flair a surge of photosynthesis prints provide an almost 3D effect to finished garments. This funky fusion of colour, print and real-life-drama makes the wearer look like a sculptural installation that moves. One brand which applies this with aplomb is Ostwald Helgason – a forward-thinking fashion duo which includes Susanne Ostwald and Ingvar Helgason. The German and Icelandic designers met in London, won a couple of design grants from the German government and showed their first joint collection at Paris Fashion Week shortly thereafter. Ostwald Helgason launched in 2006 and stocks far flung countries around the globe – such as Denmark, Iceland and Hong Kong. What about Australia guys?

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About the Author

Creative Director and owner of Miss Moss, Siobhan O’Brien, is perhaps best known as a journalist and author. In the publishing industry for more than a decade, Siobhan has been published in most major Australian newspapers and magazines. Siobhan is also the author of a number of books, among them the very successful A Life by Design: The Art and Lives of Florence Broadhurst (Allen & Unwin, 2004) and Eco Style (New Holland, 2005). Miss Moss Australia is a boutique clothing and accessories label, driven by a passion for costume, colour and culture. The brand includes quality, comfortable clothes and fashion accessories for women; and a small range of children’ clothing.

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Why Our Products?

MISS MOSS is an Australian fashion + accessories label launched in 2008. The Owner + Creative Director of the business, Siobhan O'Brien, designs many of the products, while she works with designers + manufacturers to devise the rest.

Our stunning collection is proudly handcrafted with natural materials + fibres. MISS MOSS is currently available online + in retail stores throughout Australia + New Zealand. It continues to grow.

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Who Buys Our Products?

In a short time we have secured a big following. Why? We stock high quality products, at a good price. And while we watch fashion trends, we are not led by them. We prefer timeless design, with an evocative + edgy twist. And so do our customers.

It's for these reasons, along with the fact that we're constantly adding new items to our range, at an accessible price point, that we are able to keep things interesting + irresistible for our clients who range from 18-80 years!

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